I’ve been working from home for the past couple of weeks. Trapped inside really. The weather looks great until you breach the outdoors, then the cold sets in. I was getting use to the warm weather we had a couple of weeks ago. No more I guess…
Like I said, I’ve been working from home. Ideas for films, web series, and commercials, have been running through my head. So to keep my gear from getting dusty, I decided to create a couple spec commercials in my off time. The first one is for Levi’s. I came up with a campaign titled, Reliability. With all of the new and different types of technology that we as a society rely on, I wanted to create a commercial that would ask the question, what will we rely on when all that technology stops working? I’m not talking about Y2K either. It’s just a question. Behind that whole question/idea, I wanted to say that Levi’s, a pair of jeans, never changes, they’re always there for you, and most importantly, they’re reliable. They won’t inconveniently shut down for whatever reason.
As far as story is concerned, I do feel guilty that there isn’t a (in my opinion) strong enough story for my Levi’s commercial. Getting started, I had an idea, heard a good V.O. and started shooting. It’s more experimental than anything else, but I think that’s the fun of this. I wanted to see what I could do.
The second commercial I’ve been working on, which I shot and edited yesterday, and finalized this morning, is for Equal Exchange. As a huge coffee fan, and having the understanding of what coffee farmers go through just to make ends meat, I wanted to make something that would embody Equal Exchange’s message. By doing so, I wanted to keep everything as simple as possible. A slow dolly in on a coffee cup. For the story, it’s strong and to the point. A little experimental, but I knew what I wanted and went for it.
*I’ve already created an album specifically for these Spec Commercials on my Vimeo page and will launch it this afternoon.*
So for now, I’ll go back to writing ideas down in my notebook, and keep you updated with more commercials.