Brian Troy Films

I’ve been working from home for the past couple of weeks. Trapped inside really. The weather looks great until you breach the outdoors, then the cold sets in. I was getting use to the warm weather we had a couple of weeks ago. No more I guess…

Like I said, I’ve been working from home. Ideas for films, web series, and commercials, have been running through my head. So to keep my gear from getting dusty, I decided to create a couple spec commercials in my off time. The first one is for Levi’s. I came up with a campaign titled, Reliability. With all of the new and different types of technology that we as a society rely on, I wanted to create a commercial that would ask the question, what will we rely on when all that technology stops working? I’m not talking about Y2K either. It’s just a question. Behind that whole question/idea, I wanted to say that Levi’s, a pair of jeans, never changes, they’re always there for you, and most importantly, they’re reliable. They won’t inconveniently shut down for whatever reason.

As far as story is concerned, I do feel guilty that there isn’t a (in my opinion) strong enough story for my Levi’s commercial. Getting started, I had an idea, heard a good V.O. and started shooting. It’s more experimental than anything else, but I think that’s the fun of this. I wanted to see what I could do. 

The second commercial I’ve been working on, which I shot and edited yesterday, and finalized this morning, is for Equal Exchange. As a huge coffee fan, and having the understanding of what coffee farmers go through just to make ends meat, I wanted to make something that would embody Equal Exchange’s message. By doing so, I wanted to keep everything as simple as possible. A slow dolly in on a coffee cup. For the story, it’s strong and to the point. A little experimental, but I knew what I wanted and went for it. 

*I’ve already created an album specifically for these Spec Commercials on my Vimeo page and will launch it this afternoon.* 

So for now, I’ll go back to writing ideas down in my notebook, and keep you updated with more commercials. 

Thanks for reading.